Welcome to History San José (HSJ), Silicon Valley’s largest and most comprehensive historical organization. Our mission is to collect, preserve and celebrate the stories of diversity and innovation in San José and the Santa Clara Valley.
In honor of Black Friday, we'd like to share this 1955 model of the proposed Valley Fair Regional Shopping Center, part of History San Jose's Collection. Macy's department store sought to build a downtown San Jose location to capitalize on the increased commercial opportunities, but were blocked by existing businesses who didn't want the competition. Instead, Macy's and 40 more stores opened a new shopping center in 1956 several miles to the west along Stevens Creek Road, adjacent to a proposed freeway (Highway 17 would not be built for another couple of years).
For several years, Macy's open rooftop hosted carnival rides including a Merry-Go-Round, Ferris Wheel, and miniature boat and train rides. Attracted by the acres of free parking and multitude of stores, consumers began to take their shopping to Valley Fair instead of downtown San Jose. #BlackFriday #MacysThanksgiving #SanJose #HistorySanJose ... See MoreSee Less